{"id":31342,"date":"2026-05-16T10:33:30","date_gmt":"2026-05-16T10:33:30","guid":{"rendered":"https:\/\/dpress.ma\/fr\/?p=31342"},"modified":"2026-05-16T10:33:38","modified_gmt":"2026-05-16T10:33:38","slug":"la-communication-administrative-un-levier-incontournable-pour-hisser-la-qualite-de-la-relation-entre-ladministration-et-lusager","status":"publish","type":"post","link":"https:\/\/dpress.ma\/fr\/2026\/05\/16\/la-communication-administrative-un-levier-incontournable-pour-hisser-la-qualite-de-la-relation-entre-ladministration-et-lusager\/","title":{"rendered":"La communication administrative, un levier incontournable pour hisser la qualit\u00e9 de la relation entre l\u2019Administration et l\u2019usager"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dpress<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La communication administrative s\u2019\u00e9rige en un pr\u00e9lude essentiel et un levier incontournable pour optimiser la relation entre l\u2019Administration et l\u2019usager, et consolider le capital confiance envers le service public, a affirm\u00e9, vendredi \u00e0 B\u00e9ni Mellal, le M\u00e9diateur du Royaume, Hassan Tariq.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Animant une conf\u00e9rence inaugurale sous le th\u00e8me \u201cL\u2019Institution du M\u00e9diateur et la communication entre l\u2019Administration et les citoyens : les enjeux de la gouvernance\u201d, dans le sillage d\u2019un colloque scientifique sur \u201cLa communication administrative : Les m\u00e9dias et l\u2019enjeu de la confiance\u201d organis\u00e9 \u00e0 l\u2019occasion de la Journ\u00e9e mondiale de la libert\u00e9 de la presse, M. Tariq a fait observer que la satisfaction de l\u2019usager ne se limite pas exclusivement \u00e0 l\u2019aboutissement des proc\u00e9dures administratives. Elle d\u00e9coule intrins\u00e8quement, a-t-il pr\u00e9cis\u00e9, de la qualit\u00e9 de l\u2019interaction quotidienne avec l\u2019Administration, qu\u2019il s\u2019agisse des conditions d\u2019accueil, de l\u2019\u00e9coute, de la lisibilit\u00e9 des d\u00e9marches ou de la courtoisie du traitement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il a soulign\u00e9, dans ce sens, que le contact journalier entre le citoyen et l\u2019Administration joue un r\u00f4le pr\u00e9pond\u00e9rant dans la cristallisation de l\u2019image de marque du service public, faisant de la communication un maillon fort pour refonder et apaiser les rapports entre l\u2019institution publique et ses usagers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019am\u00e9lioration de cette communication institutionnelle, a-t-il poursuivi, requiert imp\u00e9rativement la fluidification de l\u2019acc\u00e8s \u00e0 l\u2019information, le respect du droit de l\u2019usager \u00e0 la compr\u00e9hension et la simplification des circuits administratifs. Autant de mesures qui, selon lui, permettent d\u2019identifier les v\u00e9ritables contraintes entravant le parcours des citoyens au sein de l\u2019Administration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 cet \u00e9gard, M. Tariq a rappel\u00e9 que la Constitution marocaine a consacr\u00e9 la transparence comme l\u2019un des principes cardinaux r\u00e9gissant les services publics, de concert avec les imp\u00e9ratifs de qualit\u00e9, de responsabilit\u00e9 et de reddition des comptes, constituant ainsi un socle solide pour promouvoir la politique d\u2019ouverture et de proximit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il a \u00e9galement mis en exergue la pertinence des Hautes Orientations Royales insistant sur la n\u00e9cessit\u00e9 d\u2019encadrer les citoyens et de vulgariser les initiatives, les lois et les mesures ayant un impact direct sur leurs droits et libert\u00e9s, \u00e9rigeant cette d\u00e9marche en condition sine qua non pour raffermir les ponts de communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par ailleurs, le M\u00e9diateur du Royaume a pass\u00e9 en revue les dispositions novatrices de la loi portant Charte des services publics, mettant l\u2019accent sur les obligations li\u00e9es \u00e0 la garantie de l\u2019acc\u00e8s du public aux donn\u00e9es relatives au fonctionnement des prestations, ainsi qu\u2019\u00e0 la r\u00e9ception et au traitement diligent des dol\u00e9ances et observations des usagers, en parfaite ad\u00e9quation avec les exigences de la bonne gouvernance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il a, en outre, affirm\u00e9 que la promotion d\u2019une communication efficiente et proactive s\u2019inscrit au c\u0153ur de l\u2019ADN et des missions r\u00e9galiennes de l\u2019Institution du M\u00e9diateur du Royaume, en sa qualit\u00e9 d\u2019instance constitutionnelle ind\u00e9pendante vou\u00e9e \u00e0 la protection des droits des usagers, \u00e0 la diffusion des valeurs de moralisation et \u00e0 l\u2019am\u00e9lioration continue de la relation Administration-citoyen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est \u00e0 noter que cette rencontre s\u2019inscrit dans le cadre d\u2019un colloque scientifique de deux jours initi\u00e9 par la Facult\u00e9 des Lettres et des Sciences Humaines (FLSH) de l\u2019Universit\u00e9 Sultan Moulay Slimane (USMS), port\u00e9 par le Laboratoire des \u00c9tudes Litt\u00e9raires, Linguistiques et Didactiques et le Master d\u2019Excellence en Journalisme et M\u00e9dias. Cet \u00e9v\u00e9nement est organis\u00e9 en partenariat avec l\u2019Institution du M\u00e9diateur du Royaume, et en coordination avec la \u201cRevue marocaine des politiques publiques\u201d et les biblioth\u00e8ques \u201cIbn Khaldoun\u201d, r\u00e9unissant un parterre d\u2019acad\u00e9miciens, de chercheurs et de praticiens de renom.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dpress La communication administrative s\u2019\u00e9rige en un pr\u00e9lude essentiel et un levier incontournable pour optimiser la relation entre l\u2019Administration et l\u2019usager, et consolider le capital confiance envers le service public, a affirm\u00e9, vendredi \u00e0 B\u00e9ni Mellal, le M\u00e9diateur du Royaume, Hassan Tariq. Animant une conf\u00e9rence inaugurale sous le th\u00e8me \u201cL\u2019Institution du M\u00e9diateur et la communication &hellip;<\/p>\n","protected":false},"author":2,"featured_media":31343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-31342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-societe-et-regions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La communication administrative, un levier incontournable pour hisser la qualit\u00e9 de la relation entre l\u2019Administration et l\u2019usager - Dpress.ma\/fr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dpress.ma\/fr\/2026\/05\/16\/la-communication-administrative-un-levier-incontournable-pour-hisser-la-qualite-de-la-relation-entre-ladministration-et-lusager\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La communication administrative, un levier incontournable pour hisser la qualit\u00e9 de la relation entre l\u2019Administration et l\u2019usager - Dpress.ma\/fr\" \/>\n<meta property=\"og:description\" content=\"Dpress La communication administrative s\u2019\u00e9rige en un pr\u00e9lude essentiel et un levier incontournable pour optimiser la relation entre l\u2019Administration et l\u2019usager, et consolider le capital confiance envers le service public, a affirm\u00e9, vendredi \u00e0 B\u00e9ni Mellal, le M\u00e9diateur du Royaume, Hassan Tariq. 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